AZZI Jewelers is a family-owned and operated business founded in 2001 by Elie Azzi, a GIA-accredited jewelry professional, designer, and watchmaker with over 25 years of experience in the industry. The platform was built to bring Lansing’s most trusted jewelry destination online — offering a seamless digital experience for customers searching for engagement rings, custom jewelry, luxury watches, and fine fashion pieces. From elegant product pages and brand collections to appointment booking and financing options, every touchpoint of the AZZI Jewelers website reflects the brand’s commitment to craftsmanship, trust, and personalized service.
The store proudly serves the Central Michigan community — from Okemos to Holt to Dewitt and Dimondale — with fast, friendly, and efficient customer service and a personalized shopping experience catered to each customer. This cohesive digital presence builds lasting trust with customers across all devices, positioning AZZI Jewelers as Michigan’s premier destination for luxury jewelry and timepieces.
Building the AZZI Jewelers digital platform required balancing a rich, luxury aesthetic with fast performance and intuitive navigation across hundreds of products and brands.
The custom jewelry design service on the platform starts with the customer’s ideas and needs — expert designers work closely with each visitor to understand their preferences about style, material, and specific details, bringing their vision to life. Through a cohesive visual identity, elegant typography, and a well-structured product catalog, we delivered a unified luxury shopping experience that reflects AZZI’s 20+ year legacy, builds customer confidence, and drives both in-store visits and online sales.
We built a fully custom Shopify e-commerce store for Azzi Jewelers — a luxury jewelry store based in Lansing, Michigan, serving the local community with engagement rings, wedding bands, fashion jewelry, and luxury timepieces.
Azzi Jewelers is a family-owned and operated business founded in 2001 by Elie Azzi, a GIA-accredited jewelry professional, designer, and watchmaker with over 20 years of experience in the industry.
Yes! We built a dedicated Custom Jewelry section where customers can submit their ideas. The custom jewelry design service starts with the customer's ideas and needs, where expert designers work closely to understand preferences about style, material, and specific details — bringing every vision to life, from custom engagement rings to personalized necklaces.
Azzi Jewelers houses many renowned luxury brands including Oris, Shinola, ArtCarved, A.JAFFE, Michael M, Zeghani, and Bell & Ross — all featured with dedicated collection pages and product listings on the store.
Yes! We integrated an in-store appointment booking system, allowing customers to schedule personalized consultations for custom jewelry, engagement rings, and watch purchases — bridging the gap between their physical store and online presence.
Fine Jewelry & Luxury Watches
AZZI Jewelers
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